Last week, I followed a link on Reddit to a blog post on
Vice. It was one of those, “your
favorite band sucks,” type of posts. While
not an original idea, it is the kind of journalism I’d expect from Vice: the
self-appointed arbiters of all things cultural.
You’d better not be caught wearing the wrong hoodie else there will be a
picture of you on their site accompanied by a sneering criticism of your
fashion choices replete with digs which openly question your intelligence or suitability
to procreate.
My favorite “your favorite band sucks” column was published years
ago on Something Awful and was cleverly entitled, “your band sucks.” It was through reading this column that I
learned that Tool fans were just as bumptious and humorless as hippies. I should not have been surprised.
In this particular Vice column, the author decided to deride
Phish. Despite the fact that it was a
rather poorly written missive, the troll worked. Getting Phish fans to take umbrage with unfavorable
opinions of their favorite band is like shooting phish in a barrel. The comments section was long with the outraged
manifestos of wounded hippies.
This is a pretty common tactic on the internet: write
something mildly contentious and watch as people show up in droves to make indignant
posts in the comments section of your website.
Page views are revenue. This is
trolling 101. The combative nature of
internet communication compared with the way people speak face-to-face is what
makes this so effective.
On the internet there is no, “let’s agree to disagree,” or
any credence lent to the fact that there are a wide variety of valid opinions to
consider when discussing something as objective as art. No, on the internet anyone who holds an
opinion in contrast to yours regarding your favorite band, move, book, author, or
television show is so absolutely wrong that they shouldn’t even be allowed to
exist.
I’ve seen this type of defensive behavior spill into the
real world. I was at the Highlander one
night and some woman was going on and on about Elvis. She tried to get me involved in her
conversation, but I told her I really didn’t care for Elvis. Her response was, “didn’t your mama raise you
right?” See that? Because I didn’t share her love for some fat
guy in sequins over-emoting gospel in Las Vegas there was obviously something
fundamentally wrong with me.
I think this kind of behavior shows a lack of confidence in one’s
own taste. Should you feel personally
wounded when someone doesn’t like something that has touched you
personally? You can continue to enjoy
the things you enjoy because you enjoy them even if no one else shares your
opinion. It is alright to like things
others don’t. Your level of self-worth
should not be tied to the number of people with whom you share your passion. People who disagree with your tastes do not
diminish you.
There are coping mechanisms for dealing with the
unreasonable on the internet. The
simplest way to handle a troll is to ignore him. Alternatively, for an obvious troll, you can
always respond with a mocking meme of some sort. The current internet meme for handling a
hater is, “stop liking what I don’t like!” Google it if you haven’t seen it. I wish more people would respond like this
rather than engaging in fights.
I had my own run in with Phish fans about a dozen years
ago. At the time I wasn’t a traditional
blogger. It wasn’t until, maybe, 2003
that I started placing the things I wrote in a particular location. Instead I would send out my musings in an
email blast to an unwitting group of friends.
This method, unfortunately, leaves no archive of what I was writing at
the time. It’s all lost forever.
Back in 2000, Phish went on a hiatus. At the time I was reading a lot of the Onion
so I wrote an Onion-style satire piece about Phish breaking up. In the piece I faked interviews with members
of the band who were all lamenting the fact that after Jerry Garcia died, all
the hippies chose their band to follow. They
dismissed the diminishing standards of their music as the result of the new
crowd: it didn’t matter what the band was playing or not because the audience
was too stoned to know the difference.
Knowing me, I probably made a dig at that arrhythmic hippie dance. That’s the dance where guys carry themselves
with what I like to call Tyrannosaurus Rex arms: elbows locked tight to the
side of the body with limp wristed hands held forward. This position enables them to rigidly rotate
their shoulders to something other than the beat of the music while at
irregular intervals kicking like Elaine’s crazy thumb dance from Seinfeld. To truly
complete this dance you must be wearing thick socks with either Birkenstocks or
Tevas. I was clearly mocking Phish’s
fans and not Phish themselves.
Soon I was receiving insulting emails about my cracks from
people I didn’t know. Apparently friends
of mine were forwarding along my email to Phish fans they knew, none of whom
seemed to enjoy humor. It was
enlightening to see how personally people would take these jokes. It was also pretty enlightening to see just
how easy it is to troll on the internet.
People, I implore you: the next time you read an article
that was obviously written to try to get a rise out of you, don’t respond. Ignore it.
Otherwise, websites will continue to publish these content-free articles
just to drive up page counts and serve banner ads. It’s easier than journalism.
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